NAPA Auto Parts

Get Up & Go

Agency: The Variable

NAPA Get Up & Go


NAPA repositions as the company that keeps drivers moving; launches new brand campaign, platform and "Get Up & Go" tagline in partnership with creative agency The Variable.

This professional campaign titled 'Get Up & Go' was published in United States in July, 2022. It was created for the brand: NAPA Auto Parts, by ad agency: The Variable. This Content medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.


Client: NAPA
VP, Marketing: Marti Walsh
Director, Brand Strategy and Creative Content: Paige Farrow
Marketing Manager-Strategic Integrated Communications: Chris Walen
Brand and Creative Content Manager: JP Myler

Agency: The Variable
chief creative officer: Joe Parrish
director of production: Keith Rose
group creative director: David Jones
creative director: Matt Cook
associate creative director: Matteson Fields
art director: Chris Vernon
group business director: Alan Mitchell
business director: Mary Cake

Production Company: JOJX
Director – Alessandro Pacciani
Executive Producer(s) – Jackson Morton, Joe Care, Pedro De Oliveira
Line Producer – Rebecca Brown
Production Supervisor – Elsa Bodkin
1st AD – Brian Stevens
Director of Photography – MacGregor
Camera Operator – Josh Medak
1st Assistant Camera – Jonas Steadman
Armcar Industries Driver – Steven Hassenpflug
Crane Operator – John Betancourt
Gaffer – Mike Van Meter
Key Grip – Alexander “Pie” Griffiths
Production Designer – Michael Whetstone

Edit / Post Production: The Den
Editor: Marco Battiloro
Executive Producer: Jennifer Mersis:
Producer: Jessica Davis:
Colorist/Co3: Matt Osbourne:
Sound Designer/Source Sound: Charles Deneen:

Music: MidAmerican Records
Composer/Executive Producer: Blake Mohler:


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