To create awareness of the Heart and Stroke Foundation’s annual Ride for Heart, we transformed a wheelchair into a bicycle with the message “From Hospital to Health”. Placed in various Toronto locations, signage on the bike invited people to the Facebook page where they could register for the ride, sponsor a rider, find out more about the research supported by the Foundation, and watch a video of the bike being made.
This professional campaign titled 'Heart Bike' was published in Canada in May, 2014. It was created for the brand: Ride for Heart, by ad agency: Agency59. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: Agency59, Toronto, Canada
Chief Creative Officer: Brian Howlett
Art Directors: Naeem Walji, Yasmin Sahni
Copywriter: Paige Tiberio
Studio Manager: Jared Smith
Production Manager: Oksana Oleksij
Prop builder: Luke Pryshlak