Heart Salt

Heart A-Salt - Consider an Alternative to Cardiac Arrest

Agency: Saatchi & Saatchi


Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor.
Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart.
The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way.
A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned.
The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt.

This professional campaign titled 'Heart A-Salt - Consider an Alternative to Cardiac Arrest' was published in Australia in February, 2019. It was created for the brand: Heart Salt, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Saatchi & Saatchi Wellness, Sydney, Australia
Executive Creative Director: Craig Chester
Creative Team: Craig Chester, Emily Knight-Kristoffersen
Client Services Director: Samantha Stuart
Music / Audio Engineer: Luke Mason / Stellar Studios
Sound Production: Stellar Studios
Vocals: Amy Longhurst
Animator / Illustrator: Monkeystack


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.