Cochlear today released Hearprint; an online application that calibrates online video and music to the listener’s unique hearing ability.
CHE Proximity, together with audiologists and sound engineers have collaborated to raise awareness about the 3.6 million Australians living with some form of hearing loss.
Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears.
Anyone can download the software as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration.
Unlike hearing aids, which simply turn up the volume for all sounds around the wearer, Cochlear implants accommodate an individual’s unique hearing needs by recalibrating their ears to the world around them to restore their hearing.
Hearprint has been applied to the first content series calibrated to user’s unique hearing. The documentaries, by award-winning director of The Glue Society, tell the stories of how Cochlear is changing the lives of people with hearing loss.
Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index.
And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing
from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach.
This professional campaign titled 'Hearprint' was published in Australia in March, 2018. It was created for the brand: Cochlear, by ad agency: CHE Proximity. This Integrated medium campaign is related to the Health industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising Agency: CHE Proximity, Melbourne, Australia
Chief Executive Officer: Chris Howatson
Managing Director: David Halter
Chief Creative Officer: Ant White
Group Creative Director: Brian Jefferson
Associate Creative Directors: Letizia Bozzolini, Lisa ONeill
Senior Copywriter: Cameron Brown
Group Account Director: Mariana Rice
Senior Account Director: Charlotte Jones
Senior Account Manager: Alice Jamieson
Head of Design: Jason Young
Senior Designer: Vanessa Saporito
Head of CHEP Films: Julie Duff
Production Coordinator: Katena Valastro
Operations Manager: Roma Stein
Head of Performance: James Shaw
Senior Experience Strategist: Hannah Garcia
Performance Manager: Elliot Tindale
Experience Manager: Ryan Townsend
Performance Executive: Elaine Yang
Programmatic Manager: Tien Tran
Data / Media Operations Manager: Leigh Munday
Digital Products Director: Jamie Metcalfe
Digital Project Manager: Simon Ridley
Creative Technologists: Matthew White, Patrik Fagard
Technical Director, Product / Communications: Matthew Rose
Head of Strategic Design: Matthew Willcox
Senior Digital Designer: Sebastian Perez de Arce
General Manager: Simone Pipkorn
Account Director: Fleur Williamson
Senior Account Manager: Elen Clement
Director: Jonathon Kneebone / The Glue Society
Production Company: Will O'Rourke / Revolver
Managing Director / Executive Producer: Michael Ritchie
Executive Producer / Head of Projects: Josh Mulllens
Producers: Isabella Vitelli, Jasmin Helliar
DoP: Alex Harrod, Jordan Maddocks
Post House: The Glue Society Studios
Editor: The Glue Society
Flame Artist: Viv Baker
Colourist: Trish Cahill
Sound Designer: Kathleen Burrows / Noise International