Does love last forever?

Agency: CHE Proximity


3.5 million Australian’s have some form of hearing loss. 85% of them do nothing about it.
‘Does Love Last Forever?’ is a short film with two different outcomes, depending on your hearing ability. It’s a hearing test in disguise – based around a love story that follows the lives of a couple over 40 years.
Various audio and film techniques were used throughout the film to lead those who are hard of hearing to believe the relationship deteriorates over time.

This professional campaign titled 'Does love last forever?' was published in Australia in February, 2017. It was created for the brand: Cochlear, by ad agency: CHE Proximity. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: CHE Proximity, Sydney, Australia
Executive Creative Director: Ant White
Group Creative Director: Brian Jefferson
Creative Director: Ben Stainlay
Executive Producer: Tori Taylor
Group Account Director: Mariana Rice
Senior Account Manager: Alice Jamieson
Strategic Planner: Lily Tidy
Senior TV Producer: Jen Livingston
Digital Products Director: Jamie Metcalfe
Digital Producer: Blair Patterson
Senior Digital Designer: Eddy Milfort
Digital Designer: Rollo Hardy
Director: Pete Baker
Production Companies: Revolver, Will O'Rourke
Managing Director / Executive Producer: Michael Ritchie
Executive Producer / Head of Projects: Josh Mullens
Producer: Jasmin Helliar
Director of Photography: Stefan Duscio
Editor: Phillip Horn
Sound Studio: Noise International
Production Manager: Erin Maxwell
Sound Designer: Kathleen Burrows
Composer: Bruce Heald


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