Burger
Fish
Noodles
Pizza
Steak
Taco
Trillium Menu
Myers+Chang Menu Savory
Myers+Chang Menu Sweet
Myers+Chang Menu Drink
Description
Food insecurity. It’s a problem that has only become worse with the last two plus years of the pandemic and now inflation. To help the Greater Boston Food Bank raise funds for September’s Hunger Awareness Month we created The Helping menu. Restaurants simply add menu items that are actually donations that go directly to the food bank. Items like Chilled Charity, Braised Giving, and Sweetened Kindness hide within the menu to hit patrons in the belly, and heart while they dine out. Then all they have to do is add one of the menu “items” to their bill, and the donation is made. Posters and social posts were made to help promote the campaign.
This professional campaign titled 'The Helping Menu' was published in United States in September, 2022. It was created for the brand: The Greater Boston Food Bank, by ad agency: Hatch The Agency. This Content, Design, and Digital media campaign is related to the Food, Hospitality, Tourism, and Other industries and contains 10 media assets. It was submitted over 1 year ago by Creative Director: Joe Krikava of HATCH The Agency.
Credits
Client: The Greater Boston Food Bank
Agency: HATCH The Agency
Founder & CEO: Jennifer Harrington
ECD/Copywriter: Rick McHugh
Art Director: Joe Krikava
