Description
In a season better known for sugar rushes and chilling temperatures, Hackensack Meridian Health (HMH) is reminding people that staying healthy doesn’t have to be frightening. The healthcare system has launched a lighthearted Halloween campaign that uses humor, nostalgia, and animated storytelling to encourage audiences to find a primary care doctor or specialist and make their health a year-round priority.
Developed in partnership with its creative agency of record, Doner, “Healthy Halloween” taps into the festive spirit of the holiday to highlight a range of healthcare services with a creative twist. Featuring familiar Halloween icons like Dracula and witches, each animated short connects a seasonal character to a relatable care message, balancing whimsy with meaningful takeaways about preventive health and wellness.
Unlike most social-first content, the campaign’s videos were intentionally produced in a horizontal 16:9 format to evoke a “storybook” feeling, inviting viewers into each narrative rather than simply scrolling past. The work lives under the system’s broader How Healthy Happens brand platform, which launched in early 2025.
“Healthy Halloween” goes live today across social platforms.
This professional campaign titled 'Healthy Halloween' was published in United States in October, 2025. It was created for the brand: Hackensack Meridian Health, by ad agency: Doner. This Integrated medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 2 months ago.
Credits
Brand: Hackensack Meridian Health
Chief Marketing Officer Opeyemi Oluwole
VP Brand Strategy Andrea Addesso
Brand Strategist Gina Hersch
VP Marketing and Communications Jennifer Netzband
VP Content Strategy Marisa Tranchina
VP Service Lines & Hospitals Donna Sellmann
Agency
VP Creative Director Brian Nelson
VP Creative Director Anthony Karagosian
Producer Tom Shea
Animator Max Lazzarin
Editor Daniel Olson
Integrated Producer Jennie Hochthanner
Managing Director Pete Spender
Account Director Melissa Zelinski
Senior Account Executive Christopher Malek
Project Manager Jason Nummer
Strategy Director Julie Murray
Strategy Director Kayce Holland
Business Affairs Director Sheryll Kollin
Business Affairs Manager Dawn Malenfant
Illustrator
Chris Dye
