Hackensack Meridian Health

Donate to Celebrate

Agency: Doner


This giving season, Eli Manning is teaming up with Hackensack Meridian Health to tackle pediatric cancer by raising funds for Tackle Kids Cancer (TKC), a philanthropic initiative to raise money for pediatric cancer research and patient care programs within the network.

In the latest campaign for the network’s initiative, created by Creative AOR Doner, Manning engages in football’s iconic touchdown celebrations ranging from the Griddy to the Hustle, emphasizing that every donation to the initiative provides a little victory in the fight against pediatric cancer. Called “Donate to Celebrate,” the lighthearted, humor-centered campaign builds a connection between pediatric cancer and the heart of all New Jerseyans by bringing the community closer to TKC’s cause.

The campaign, which you can view here, launches regionally in New York and New Jersey Nov. 17 across broadcast TV, digital banners, native and social, driving to the hashtag #DonationCelebrationTKC on social media.

For Hackensack Meridian Health and the Tackle Kids Cancer initiative, every donation fuels the fight to bring us a step closer to curing pediatric cancer, making every big or small donation — and every smile put on the face of pediatric cancer patients — a victory worth celebrating. Hackensack Meridian Health is New Jersey’s largest and most comprehensive healthcare network, including two children’s hospitals, four academic medical centers, nine community hospitals, a behavioral health hospital and two rehabilitation hospitals.

This professional campaign titled 'Donate to Celebrate' was published in United States in November, 2022. It was created for the brand: Hackensack Meridian Health, by ad agency: Doner. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 10 months ago.


Account & PM: Pete Spender, Michele Lake, Skyler Mills, Nicole Chambers
Strategy: Eric Bruno, Kayce Holland
Creative: Graham McCann, Brian Nelson, Anthony Karogosian, Madison Johnson, Martin Ziviva
Production & Business Affairs: Michele Conner, Dawn Malenfant, Kendra Goolsby


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