Description
Brand USA has launched America the Beautiful, a new global campaign inviting the world to rediscover the United States through its people, places, and shared stories.
Unveiled during Brand USA Travel Week U.K. & Europe 2025, the campaign celebrates the depth and diversity of the American experience, from the stillness of red rock canyons and the rhythm of city streets to the small-town diners and roadside icons that have shaped generations of travelers. It captures the idea that visiting America isn’t just about seeing its landmarks, but about feeling its spirit, and carrying home experiences that become lasting memories.
Developed with R&R partners, America the Beautiful signals a creative and strategic evolution for Brand USA under the leadership of newly appointed Chief Marketing Officer, Leah Chandler. The campaign introduces a modernized approach to destination marketing – one that unites high-impact creative with innovation, including an AI-powered travel planning hub built in collaboration with Mindtrip. The site helps travelers easily explore the country’s breadth, linking iconic gateways with hidden gems and offering real-time, personalized recommendations to make trip planning effortless and inspiring.
Rolling out across key international markets, the campaign launches at a pivotal time as the United States gears up for 2026 and beyond to host some of the world’s most celebrated events — including the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial — moments that will spotlight the country’s enduring spirit and extraordinary range of experiences.
This professional campaign titled 'America the Beautiful' was published in United States in October, 2025. It was created for the brand: Brand USA, by ad agency: R&R Partners. This Film medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted about 2 months ago.
Credits
R&R partners
Chuck Monn, CCO
Lia Koo, CD
Colin Kim, CD
Amberlee Engle, EVP, Client Partnerships
Jennifer Francis, VP, Brand Management
Melissa Peña, Group Account Director, Client Partnerships
Ryan Bauserman, Brand Manager, Client Partnerships
Cesar Rodriguez, Project Supervisor, Client Partnerships
Kat Urban, Head of Production
Chris Perry, EP
Cindy Lewellen, Business Affairs
Justin Gilbert, EVP, Strategy & Insight
Lindsey Patterson, SVP, Media & Publishing
Michelle Mader, EVP, Business Operations
Morgan Baumgartner, EVP, General Counsel
Bob Anthony, Associate Design Director
Mia Marquez, Junior Designer
Calvin Joshua Crawford, Associate Producer
David Wojdan, Senior Editor
Travis Turley, Editorial Director
Ron Casella, Senior PreMedia Specialist
Pat Carrigan, Corporate Director of Production
Mellisa Deang, Media Strategy Director
Daniel Swietlicki, Associate Director, Media Strategy
Drew Martinez, Corporate Director, Channel/Media Strategy & Activation
Alex Goldfarb, Media Strategy Supervisor
Bechét Proto, Media Strategy Supervisor
Tristan Gerardo, Senior Media Strategist
Ibrahim Conneh, Assistant Media Strategist
Lelaina Navarro, Assistant Media Strategist
Rene Marquez, Programmatic Supervisor
Rebecca Warne, Senior Programmatic Specialist
Sam Shoemaker, Senior Programmatic Specialist
Lee White, Programmatic Specialist
Easton Ambrosini, Assistant Programmatic Specialist
Jesus Manteca-Priego, Senior Social Media Strategist
Adam Cooke, VP, Engagement Strategy
Angela Varner, Associate Director, Engagement Strategy
Sebastien Doumergue, Assistant Engagement Strategist
Julia Alper, Group Project Management Director
Christopher MacQueen, Project Supervisor
Kaylee Kress, Client Partnership Coordinator
Georgia Karam, Client Partnership Coordinator
Corinna Bielen, Client Partnership Coordinator
Robin Rossi, VP, Business Affairs
Yvette Wilson, Production Business Affairs
Rena Haines, Billing Administrator
Ruth Chalupka, Proofreader
Brand USA
Leah Chandler, Chief Marketing Officer, Brand USA
Fred Dixon, President and Chief Executive Officer, Brand USA
Susan Zachar, VP, Marketing, Brand USA
Maria Santos, Senior Manager, Brand USA
Casey D'Ambra, Director of Content, Brand USA
Lockt Post
Danilo Abraham, Editor
Shannon Magarity, EP
Jared Libitsky, EP
Racket Club
John Bolen, Mixer/Engineer
Lauren Cascio, EP
HiFi Project
Jack Bradley, CEO
Tommy Barbarella, Composer
Roast N Post
Sean Wells, Colorist
Mother Tongue
Min Fang Chua, Account Manager
