We need a cure for healthcare. We’re finding it here. At Humber River Health, we’re innovating and reinventing systems of care for efficiency and tangible patient impact, but we need your help to keep building that knowledge for the benefit of every Canadian hospital. Learn more at HealthcareLives.ca
Description
Canadians take great pride in their universal healthcare system, but with emergency rooms overwhelmed, a shortage of family doctors, an aging population, and hallway medicine at an all-time high, the system is at a critical crossroads. In fact, many in Canada believe that our healthcare system is dying. In response, Humber River Health Foundation is launching Healthcare Lives, a new brand strategy, creative platform and rally cry dedicated to finding a cure for healthcare in Canada.
This professional campaign titled 'Healthcare Lives ' was published in Canada in October, 2024. It was created for the brand: Humber River Health, by ad agencies: Diamond and Skin and Bones Film Company. This 360° and Film media campaign is related to the Electronics, Technology, Health, and Pharmaceutical industries and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client: Humber River Health Foundation @hrh_foundation
Title: Healthcare Lives
Director: Stuart McIntyre
Agency: Diamond @diamondmktg
Chief Creative Officer: Peter Ignazi
Creative Director/Art Director: Anand Iyer
Creative Director/Copywriter: Simon Craig
Production Company: Skin and Bones Film Company
EPs: Joan Bell & Liane Thomas
Producer: Amalie Bruun
Production Manager: Petri Stepanoff
Production Coordinator: Simon Mohos
1ST AD: Ron Parrell
2ND AD: Ian Carl
Talent Coordinator: Naomi Baker
DOP: Kris Belchevski
1ST AC: Boris Roy
2ND AC: Avigal Levona
DIT: Andrew Salkey
B UNIT
Director: Sam Hughes
Cam OP: Claudio Manni
Tech: John Glendon
Location Manager: John Dranski
Gaffer: Adrian Antonecchia
Best Boy Electric: Artur Vetstein
3RD Electric: Chris Perkins
4TH Electric: Nate Belgrave
PKG Truck: Brad Logan
Key Grip: Machi Kulpa
BB Grip: Tristan Kulpa
3RD Grip: Kendall McColl
4TH Grip: John Perrin
5TH Grip: Taher Bhujwalla
Production Designer: Phillip Barker
Assist Buyer: Jason MacIsaac
Propmaster: Daniel Vella
Assist Props: Stephanie DePetrillo
Set Dresser: Thomas Hart
Set Dresser: Jessie Marchildon
Set Dresser: Jordan McGregor
Set Dresser: Isabelle Foisy
Make-Up: Shannon Burnett
Assist Make-Up: Alex Rotundo
Wardrobe: Adele Gaudet
Assist Wardrobe: Paula MacMillan
Assist Wardrobe: Jason Amm
VTR: Manny Rego
Sound: Adam Clark
Key PA: Melissa Waldron
PA: Elizabeth Pouilot
PA: Austin DeVos
PA: John Crawford
PA: Kwaku Kufuor
Craft Key: Biju Kumar
2ND Assist: Elaha Hosseiny
CRAFT Assist: Aria Noor
Editorial Company: Rooster
EP: Melissa Kahn
Editor: Marc Langley
Assist Editor: Griffin Stobbs
Music Company: Walker Music
Managing Director: Sara Matarazzo
Senior Executive Producer: Stephanie Pigott
Senior Producer: Danielle Soury
Mix Engineer: Ignacio Zas
