Description
In the classifieds of UK newspapers there is a section for Health Clubs. However, instead of containing health clubs, it’s always full of ads for nudge nudge wink wink ‘Massage Parlours’. To make fun of this BJL placed ads in this section, telling people that if they were looking for a real Health Club, they should try Metro Gym.
This professional campaign titled 'Health Clubs Small Spaces' was published on February 01, 2007. This Print medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 18 years ago.
Credits
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
