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Description
To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.
This NSFW professional campaign titled 'Ambient' was published on December 01, 2007. This Print medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 16 years ago.
Credits
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
