Description
Cymbiotika has launched “Hot Girls Sip Peptides,” a new campaign starring model and mental health advocate Amelia Gray to promote its Beauty Peptide Complex. Created with OBB Bolded, OBB’s branded content studio, the campaign uses humour and familiar beauty-advertising aesthetics to bring the science behind ingestible beauty products into the spotlight. Part of the brand’s “Science Never Tasted So Good” platform, the film follows Gray through stylised daily routines as ingredient information, benefits and clinical claims appear alongside her, putting scientific details front and centre rather than in the fine print.
The partnership grew from Gray’s existing relationship with the brand. A longtime Cymbiotika user, she met co-founder Durana Elmi through a mutual friend and joked that she had been manifesting an opportunity to work with the company. Their shared interest in wellness and beauty eventually developed into a broader creative collaboration. Elmi worked with Gray and her team on creative direction, director selection, set design and prop styling for the Los Angeles shoot.
Launched in September, the raspberry-flavoured, 15 mL Beauty Peptide Complex combines VERISOL bioactive collagen peptides, CERAMOSIDES, hyaluronic acid, a tripeptide complex, zinc, copper and silica using Cymbiotika’s patent-pending liposomal delivery system. Research on its key ingredients indicates progressive visible benefits for hair, skin and nails with consistent daily use over two, four, eight and 12 weeks. The product represents the brand’s expansion into ingestible beauty.
The campaign will run across connected TV, YouTube, paid and organic social, and wheatpasting, with support from Meta, TikTok, Pinterest, Reddit, programmatic and search. Extensions include experiential pop-ups across Los Angeles and a “hot girl hotline” sharing product science. The launch comes amid significant growth for Cymbiotika, which reports more than 3,000% revenue growth over three years, over 200 million packets sold and 80,000 retail distribution points. The product is available through Cymbiotika.com, Target, ULTA Beauty, Sprouts and Amazon, with Walmart joining in October and an exclusive three-count format launching at ULTA Beauty in November.
This professional campaign titled 'Hot Girls Sip Peptides' was published in United States in October, 2026. It was created for the brand: Cymbiotika, by ad agency: OBB Bolded. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 3 minutes ago.
