To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.
This professional campaign titled 'Head, Hand, Foot' was published in Germany in July, 2013. It was created for the brand: Deutsche Akademie für Akupunktur, by ad agency: McCann. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 10 years ago.
Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann