Hay Grido (There´s Grido)

As part of it´s brand positioning, Grido wanted Uruguayans to perceive it as a local brand. To keep building on this, we uncovered an undeniable truth: wherever you go, there’s a Grido nearby. With 87 ice cream shops, it´s the only ice cream brand with presence all across the country.
However, this wasn’t something the brand had been communicating, so we decided to bring it to the forefront in this campaign.