Alentá como el mejor (Root like the best)

In a World Cup year, Grido wanted to make a bold statement with its campaign—but with one small limitation: it didn’t have the official license of the Uruguayan national team. So instead, we went after La Celeste’s greatest icon, Luis Suárez. We realized it would be his first World Cup as a fan, not a player. After so many years, Uruguay’s all-time top scorer became just another supporter—cheering for his country, while enjoying Grido, of course.