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DeeVa Toys

Have you heard of the Dickie Berg?

Agency: Zulu Alpha Kilo


A giant penis-shaped iceberg off the coast of Newfoundland nicknamed Dickie Berg has inspired an unlikely new ally in the fight against climate change: a dildo that helps save the planet.

The iceberg made headlines worldwide, sparking a range of reactions from people. Most found it humorous. But many were also worried about the impact of climate change it represented. Rising temperatures have been accelerating the melting of glaciers, and the phallic iceberg served as a stark reminder of this fact.

So, DeeVa, a premier adult novelty manufacturer, working with Zulu Alpha Kilo, decided to act. They created the dildo to look just like the real iceberg, right down to the tip. It’s made entirely of eco-friendly soft phthalate-free materials – so it’s safe for our planet. One hundred per cent of the profits from this unique sex toy will go towards nonprofits fighting climate change.

This NSFW professional campaign titled 'Have you heard of the Dickie Berg?' was published in Canada in May, 2023. It was created for the brand: DeeVa Toys, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Personal Accessories and Public Interest industries and contains 1 media asset. It was submitted 11 months ago.


Client: DeeVa Toys
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray/Jenny Glover
Associate Creative Director/Art Director: Ivan Mallqui
Associate Creative Director/Art Director: Michael Romaniuk
Associate Creative Director/Copywriter: Marco Buchar
Client: Tom Ashcroft
Strategy Director: Meredith Ferguson
Business Group Director: Lisa Walton-Rixon


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