Have you got your sunscreen?

Influential agency launch a regional sunscreen awareness campaign for North West Cancer Research to remind the audience that even in the North West of the UK that they need to wear sunscreen.

The creative campaign features a parent and child animal that ties to the regions being targeted along with accents and iconic landmarks.

This is a unique approach within health campaigns to develop regional campaigns in such detail.

The creative approach highlights the fact that the sun in the North West can equally cause skin cancer by sun damage, this is a fact often overlooked in the region.

Viv Griffiths Creative Director of Influential said " We know through research, parents will naturally put sunscreen on the children but easily forget to put it on them self, so allowing the child to have a voice in the campaign will create greater traction.