Japanese Soul
This poster focuses on the traditional matcha ritual, symbolizing authenticity and inner relaxation. The calm expression and soft colors reflect the peaceful experience of enjoying authentic Japanese matcha.
This poster highlights the craftsmanship behind sushi-making, showing precision, skill, and attention to detail. It represents Japanese cuisine as an art form where flavor is created with care and tradition.
This poster represents Japanese heritage through the act of serving food, symbolizing respect, tradition, and cultural pride. It reflects how heritage is passed down and presented at the table with elegance.
This poster celebrates the beauty of Japanese nature, expressing harmony, calm, and elegance. The character is inspired by traditional Japanese aesthetics, reflecting the deep connection between nature and Japanese culture.
Description
This campaign includes four illustrated posters inspired by Japanese culture and lifestyle.
Each poster presents a different character and concept, expressing a unique aspect of Japanese identity through food and tradition.
The posters explore the beauty of Japanese nature, the authenticity of matcha rituals, the craftsmanship of sushi-making, and the richness of cultural heritage.
Through calm compositions and elegant visuals, the campaign presents Japanese cuisine as a refined cultural experience rather than just a meal.
This student campaign titled 'Japanese Soul' was published in Egypt and Japan in December, 2025. It was created by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Drinks (Non Alcoholic), Food, and Media industries and contains 4 media assets. It was submitted 6 days ago.
Credits
Advertising Agency (School):
The Higher Institute of Applied Arts, Egypt
Art Director: Afnan Abdullah
Graphic Designer: Afnan Abdullah
Creative director : Afnan Abdullah
Supervisor : Dr. Eman Salah
