ADVERTISING

American Hospital

Has permeated our cells

Agency: Glamly

Frida Kahlo has permeated our cells

Van Gogh has permeated our cells

Salvador Dali has permeated our cells

Frida Kahlo has permeated our cells

Description

In 2022, the American Hospital became the Health Sponsor of Contemporary Istanbul, a modern art event. American Hospital's advertising agency, GLAMLY, was inspired by "pathart," the use of microscopic pathological images of diseased tissues with artistic connotations. With the artificial intelligence algorithm, Midjourney prepared visual works by bringing an artistic perspective to the disease cells of important artists such as Frida Kahlo, Van Gogh and Salvador Dali.

The Midjourney artificial intelligence algorithm was designed the way Frida Kahlo, who has a disease in her womb, looks at the uterine cells, Van Gogh's ear cells, and Salvador Dali's brain cells, who have psychological diseases. This professional campaign titled “The art of Frida Kahlo / Van Gogh / Salvador Dali has permeated our cells.” was published in Turkey in September 2022.

This professional campaign titled 'Has permeated our cells' was published in Turkey in November, 2022. It was created for the brand: American Hospital, by ad agency: Glamly. This Design, Experiential, and Print media campaign is related to the Health industry and contains 4 media assets. It was submitted 14 days ago.

Credits

Client – American Hospital
Agency – Glamly
Agency President – İbrahim Akan
Creative Director – Irmak Barbarosoğlu
Account Director – Barlas Çetin
Account Manager – Damla Bulbul
Social Media Team - Zeynep Ünal, Selen Özay
Art Director – Özge Atik, Simay İçöz
Copywriter – Hacer Yenişar

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