Neurofibromatosis 1 (NF1) is a genetic condition causing tumours to grow on nerve endings in children and young people, it’s symptoms can have a huge physical and psychological impact on those affected. It’s more prevalent than Cystic Fibrosis, Duchenne Muscular Dystrophy, and Huntington’s Disease combined yet is much less known.
‘Hard to say’ aims to change this by using unusual ways in which NF1 is sometimes pronounced to get people talking about the condition.
This professional campaign titled 'Hard To Say' was published in United Kingdom in October, 2020. It was created for the brand: Childhood Tumour Trust, by ad agency: Havas. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 2 years ago by Creative Director: John McPartland of Havas Lynx.
Advertising Agency: Havas Lynx Group, Manchester, United Kingdom of Great Britain and Northern Ireland
Chief Creative Officer: Jon Chapman
Chief Creative Officer: Paul Kinsella
Creative Director: John McPartland
Head Of Copy: Dave Eyre
Senior Designer: Kate Phillips
Designer: Roger Bradley
Senior Artworker: Karen Lane
Junior Art DIrector: Albert Lawrenson