Habits beat willpower. In a period when everyone else in the category is screaming "GO GO GO", this Gym went for the opposite approach in their New Years Campaign. To keep your new years resolution, you should start out easy.
This professional campaign titled 'Happy New Habit' was published in Norway in January, 2022. It was created for the brand: SATS, by ad agency: NOA. This Integrated medium campaign is related to the Health and Sports industries and contains 3 media assets. It was submitted almost 2 years ago by Art Director: Sollin Apelthun Sæle of Anorak.
Advertising Agency: Anorak, Oslo, Norway
Film Production: Fantefilm
Art Director: Sollin Sæle
Creative: Sebastian Pandonis
Account Manager: Janne Espevalen
Designer: Sondre Håstad
Motion Graphics: Erlend Dal Sakshaug
Director: Marius Holst
Producer: Hugo Hagemann Føsker