Happy Eatery

Agency: Dentsu


Bangchak is a leader of innovation in sustainable energy that operates its business by concerning about the wellbeing of the community. We always believing in 'sustainable happiness'. Upon the company's 35th anniversary, Bangchak would like to share this mindset to the public to create 'Brand Love' among Thai consumer.
Instead of telling a story of Bangchak, we chose to present our business mindset through a comparative story of another type of business, "a local eatery'', an eating culture which sits closer to the heart of all Thais. Oftentimes, these local eateries have been featured in the social media because of the amazingly affordable price offered upholding the belief that customers' happiness is more important than profits. This mindset secures countless of regular customers who allow the business to last for generations. "Happy Eatery'' therefore best represents Bangchak's business mindset that generated buzz around societal positive impact on online & social networks with engagement over 26 million.

This professional campaign titled 'Happy Eatery' was published in Thailand in November, 2019. It was created for the brand: Bangchak, by ad agency: Dentsu. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: Dentsu One, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Creative Group Head: Pirapak Wipawawong
Art Director: Wasin Pothikasem, Jiraporn Dechraksa
Chief Brand Management Director: Thipawan Yuthayanont
Brand Management Executive: Kattika Tanyong
Strategist: Saisoi Snidvongs Na Ayudhya, Surapen Yosravikul, Wadkian Paptiti
Head Of Production: Vorawit Prakornkaew
Director: Withit Kamsrakaew
Cinematographer/D.O.P: Phalanon Pholchawaporn
Production Producer: Thammawan Markvichit
Editor: Apichet Jaruteerachon

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