Happily ever after

Agency: JWT


In North Africa, the lifepartner is often a family choice and not always a love story, to end up with couples that don’t really match. It results into a high percentage of unsatisfied women and divorces. On another note, Love is tabou and specially when it comes to sexual relationship. It is not something you can discuss in public directly, it is always metaphoric discussion.
That’s why the idea was to show that thanks to Hydralin the one we thought couldn’t match finally can, by choosing characters well known by the audience.

This professional campaign titled 'Happily ever after' was published in Tunisia in May, 2016. It was created for the brand: Hydralin, by ad agency: JWT. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted about 8 years ago.


Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Concept / Art Director: Faite Youssef
Senior Art Director: Klibi Mehdi
Illustrator: Ben Amara Aziz
Planner: Kaddour Hazem
Business Director: Mahjoub Ahmed
Account Manager: Bencherqi Sarah


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