Description
The hook to this pre-roll was, at the 5-second mark, viewers could choose between skipping the ad or 'killing the weed'. Clicking 'Kill Prickly' would fast-forward the video, and show a product demo of Weed B Gon killing the weed.
This professional campaign titled 'Prickly' was published in Canada in May, 2016. It was created for the brand: Scotts, by ad agency: Rethink. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 8 years ago.
Credits
Advertising Agency: Rethink, Canada
Creative Directors: Mark Scott, Aaron Starkman, Ian Grais, Chris Staples
Art Director: Mark Scott
Copywriters: Aaron Starkman, Dan Szczepanek, Peter Gardiner
Broadcast producer (in-house): Vanessa Birze
Production company: Alter Ego
Director/VFX artist: Darren Achim / Alter Ego
Colourist: Cem Ozkilicci / Alter Ego
Director of Photography: Mark Peachy
Executive Producer: Cheyenne Bloomfield
Line Producer: Jeff Schwartz
Editor: Kyle NcNair / Married to Giants
Post Production House: Alter Ego
Audio House: Keen Music
Producer (Audio house): Kai Koschmider
Engineer: Andrew McCready
Account Services: Marie Lunny, Lindsay Riklis
