Ministry of Energy under the HANN2 campaign ( Reduction at half ) wants to encourage Young People to switch to use LED lightbulb and No.5 Electric Label appeared in all appliances, the core idea of the campaign is showing how to demonstrate people to use energy in a very effective way by hiring the high energetic influencer like KENG, (songwriter, producer, singer, influencer) to produce the campaign by writing the song, inviting his duet singer, producing all process even presenting in his own music video campaign under the message if only i knew (change for better), the campaign is not only led the message but boosted the new Power Saving Electric Appliances at all categories in modern trade channel, The song is still an artist popular track until now.
This professional campaign titled 'HANN2' was published in Thailand in March, 2020. It was created for the brand: The Ministry of Energy Thailand, by ad agency: Workkit. This Digital medium campaign is related to the Industrial, Agriculture and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: WORKKIT, Bangkok, Thailand