To promote a new book about gay lifestyle, special handkerchiefs were worn by a promotion team and handed out to passers-by.
A colored handkerchief in a back pocket indicates the wearer's sexual preferences. It also tells if he wants to play an active or passive part in the lovemaking.

This professional campaign titled 'Hanky' was published in Netherlands in August, 2008. It was created by ad agency: De Combinatie van Factoren. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 16 years ago.


Advertising Agency: De Combinatie van Factoren, Amsterdam, the Netherlands
Art Director: Deborah Bosboom
Copywriter: Tim den Heijer

Budapest Short ...


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