Polevskaya Varnya

Hangover is over

Agency: Red Pepper


Russia is a country, where people are used to drink a lot and often suffer from hangover. Usually they try to treat it with beer or medicine. And there is kvass, a traditional Slavic drink that is prepared on the basis of fermentation of flour and malt. The taste is very similar to the beer, but the volume fraction of ethyl alcohol does not exceed 1.2%. So kvass is the best cure for a hangover, though Russians often forget about it. In the advertising campaign, we decided to demonstrate, that kvass will help you in the morning after any wildest party.

This professional campaign titled 'Hangover is over' was published in Russia in September, 2013. It was created for the brand: Polevskaya Varnya, by ad agency: Red Pepper. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: Red Pepper, Russia
Creative Directors: Danil Golovanov, Nikita Harisov
Art Director: Julia Uzkih
Copywriters: Artem Zverev, Ivan Sosnin
Account manager: Alyona Podgornaya
Director: Andrey Gubaydullin
Videographer: Igor Petrov
Post Production: Vladislav Derevyannikh, Evgeny Kharchenko
Producer: Ekaterina Golovkina
Main role: Alex Nezlobin


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