Ad published on World Handwriting Day, containing a letter personally written by someone born without arms. This person wrote the letter herself, asking people to handwrite a donation to other people in her situation.
This professional campaign titled 'Handwriting Day letter' was published in Romania in January, 2017. It was created for the brand: Motivation, by ad agency: Friends. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: Friends \ TBWA, Bucharest, Romania
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Director: Mario Niculae
Copywriter: Marian Oprea
Additional Credits: Ilinca Marcu