Description
When you shave off unwanted hair, you probably don’t miss it. But in MANSCAPED’s first-ever Super Bowl campaign, your hair definitely misses you.
Airing on NBC just before kickoff on February 8, the brand’s Big Game debut reimagines unwanted hair as a chorus of melodramatic, puppet-like monsters belting out an emotional power ballad as they mourn their untimely demise at the hands of MANSCAPED. Think The Little Mermaid meets Meat Loaf, if both were somehow made entirely of chest hair.
Developed with creative agency Quality Meats, directed by The Perlorian Brothers and produced by MJZ, the spot brings a big, cinematic sensibility to a category that usually plays it safe, bringing to life what most men wash down the drain as tiny hand-crafted hair puppets with big voices and big feelings.
While MANSCAPED’s monsters make their national debut during the Super Bowl, the Big Game is only the beginning. The characters will continue to appear across additional brand moments and content later this year, extending the campaign well-beyond game day.
This professional campaign titled 'Hair Ballad' was published in United States in February, 2026. It was created for the brand: Manscaped, by ad agency: Quality Meats. This 360° medium campaign is related to the Beauty, Electronics, Technology, and Personal Accessories industries and contains 6 media assets. It was submitted about 23 hours ago.
Credits
MANSCAPED
Chief Marketing Officer: Marcelo Kertész
VP, Integrated Creative: Henry Arlander
VP, Marketing: Brian Thibault
Executive Creative Director: Charlie Wolff
Executive Creative Director, Design: Steven Arteaga
Executive Director, Creative Strategy: Scott Jensen
Director, Brand Media & Awareness: Lucas Coyle
Director, Social Media: Jori Evans
Director, Performance Marketing: Brandon Carney
Director, Communications: Christina Wright
Director, Creator Marketing: Laramee Bishop
Assoc. Director, Global Retail & E-comm Marketing: Brielle Freeman
Sr. Manager, Visual Design: Sherwin Blanche
Sr. Manager, Performance: Andre Gallardo
Sr. Copywriter: Mary Buzbee
Sr. Art Director: Lauren Meadows
Sr. Digital Designer: Alfredo Medrano
Art Director, Brand Design: Edgar Mendez
Sr. Designer: Mando Pacheco
Sr. Program Manager, Content & Production: Brittany Kelley
Manager, Social Media: Alexa Loeser
Marketing Consultant: Sara Dunaj
Quality Meats
Chief Creative Officers: Brian Siedband & Gordy Sang
Partner, Managing Director: Amy Edwards
Head of Growth: Jonathan King
Head of Strategy: Joe Burns
Group Creative Director: Clarissa Dale
Group Creative Director: Brett Beaty
Group Creative Director: Jamie Stark
Executive Producer: Cate McManus
Account Director: Sam Carolan
Account Supervisor: Simon Talluri
Business Affairs: Karina Reis
Senior Strategist: Karina Azevedo
Production Company: MJZ
President/Executive Producer: David Zander
Senior Executive Producer: Eriks Krumins
Head of Production: Robert Helphand
Line Producer: Andrew Sulliman
Director: The Perlorian Brothers
DP: Michael Gioulakis
Casting: Powerhouse Casting
Edit House: Exile
Executive Producer: Jennifer Locke
Post Producer: Adam Parker
Editor: Grant Surmi
Senior Assistant Editor: Chris Messier
Assistant Editor: Jing Niu
VFX / Online / Conform / Finish: Trafik
Executive Producer: Karena Ajamian
Colorist: Daniel de Vue
Color Grade Producer: Geoff Linville
VFX Artist: Benji Davidson
Finishing Producer: Ashlee Buss
Music: Walker
Sound Design & Mix: Field Day
Puppet Development & Execution: Can Can Club
Media Agency: Tatari
