Zaxby’s announced on Twitter that “The chicken sandwich war ain’t over yet.” The southern chicken franchise has introduced its own product, larger in size, and packed with the flavor of their new spicy Zax sauce. Zaxby's AOR Tombras created two military-themed spots, featuring real military veterans and was filmed at Blue Cloud Ranch, a location that was also used in military movies such as Black Hawk Down and American Sniper. Zaxby’s employees are also wearing shirts with camouflage chickens and the words “Go Big.”
This professional campaign titled 'We're Going Big, They Think It's Over' was published in United States in October, 2020. It was created for the brand: Zaxby's, by ad agency: Tombras. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago by Account Director: Lisa Maskey.
Advertising Agency: Tombras, USA