In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons.
This professional campaign titled 'Gun Control - Bad Ass, Gun Control - Women, Gun Control -...' was published in Brazil in September, 2017. It was created for the brand: Instituto Sou da Paz, by ad agency: Tech and Soul. This Film medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 6 years ago.
Advertising Agency: Tech and Soul, São Paulo, Brazil
Creative Director: Flavio Waiteman
Art Director: Renan Bulgari
Copywriter: Flavio Waiteman