Agency: Leo Burnett


The Myth laundry detergent, which makes linen frosty fresh, has a longstanding history in the Russian market and its symbol, Moydodyr, is familiar to each one of us since childhood. If ever there was a legendary brand, Myth can rightfully be called so. It is precisely this that has influenced the choice of theme for the new Myth campaign.
Having chosen the well-known image of Gulliver captured by Lilliputians, the authors showed what would happen if Gulliver used Myth to wash his clothes. The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air.

This professional campaign titled 'Gulliver' was published in Russia in April, 2013. It was created for the brand: Myth, by ad agency: Leo Burnett. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 9 years ago.


Advertising Agency: Leo Burnett Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Creative Group Head: Alexandr Ovsyankin
Senior Art Director: Mikhail Yarovikov
Junior Copywriter: Yulia Samoylenko
Creative Director of the Design Studio: Dmitry Jakovlev
Designer: Kirill Sirotin
Illustrator: Ilia Orlov
Group Account Manager: Ekaterina Georgievskaya
Group Production Manager: Oksana Severin
Producer: Anna Flankina

Goo Gone


iStock Essentials

Fact versus myth road sign with ...

Artist: Maria Vonotna

iStock Signature

Suspicous meeting at night where...

Artist: mikkelwilliam

iStock Signature

Mysterious meadow passage

Artist: gremlin

iStock Essentials

green and red bubbles with myths...

Artist: Infadel

iStock Essentials

Line Question Icons

Artist: da-vooda

iStock Signature

financial technologies concept a...

Artist: imagedepotpro

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.