Description
This creative campaign celebrates India’s linguistic and cultural diversity through an engaging and interactive poster design. The central idea is to feature the word “Namaste” translated into all 22 officially recognized Indian languages. Each poster highlights Namaste in one language, accompanied by the playful subheadline “Guess the Language?” to spark curiosity and participation.
When viewers scan the QR code on the poster, they are directed to the Bhasha Sangam website or app, where they can discover the correct answer and learn more about India’s rich linguistic heritage.
The campaign aims to promote language awareness, cultural pride, and inclusivity while encouraging people to explore and celebrate the beauty of India’s 22 languages. It’s a creative step towards connecting citizens through language learning and appreciation under the initiative of Bhasha Sangam – Ek Bharat, Shreshtha Bharat.
This student campaign titled 'Guess the Language?' was published in India in March, 2024. It was created for the brand: Government of India, by ad school: College of Art. This Design, Digital, and Print media campaign contains 4 media assets. It was submitted 2 months ago by Post Graduation student: Aditay Narayan of College of Art New Delhi .
Credits
Advertising School: College of Art, New Delhi, India
Creative director/ Art director/ Copywriter: Aditay Narayan Yadav
