Description
To celebrate Architect's Day, we explored a technique that blends artisanal and digital methods to congratulate them with a unique message from the brand, one that speaks their language. We tell them that at Argos, we're dedicated to bringing their dreams to life. We believe in them and admire their work in transforming their ideas into great constructions, buildings, and projects that began with a dream and bags of Argos Cement.
The technique: Photography and digital retouching, using real cement bags.
The result: Architectural art prints made with Argos Cement bags.
This professional campaign titled 'Architect's Day | Argos Cement' was published on October 27, 2025. It was created for the brand: Cementos Argos, by ad agency: DENICOLÁS\TBWA. This OOH Outdoor, Print, and Static Images media campaign is related to the Industrial industry and contains 3 media assets. It was submitted 23 days ago.
Credits
VPO: David Nicolás
DGC / Head of Art: Duván Villegas
Brand Director: Esteban Viegas
Creative Direction: Stefani Villate, David Martínez
Art Direction: David Martínez
Copywriting: Stefani Villate
Account Executive: Jenny Jimenez, Liliana Prada
Photography: Manuel Murillo, Andrés Felipe Diaz Santamaría
