ADVERTISING

Muy Historia

Guernica

Agency: Grey

Description

Website http://www.lahistoriahacelahistoria.com/guernica/
To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city. To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The website was visited for so many people, indeed the brand got many more value.

This professional campaign titled 'Guernica' was published in Spain in June, 2013. It was created for the brand: Muy Historia, by ad agency: Grey. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Grey, Spain
Creatives: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Nacho Gómez, Juanjo Rogado, Mateo Buitrago, Cristina Malcorra
Account team: Roberto Sánchez Simón, Mercedes Ruiz
Digital production: Kiko Rodríguez, Óscar García
Illustrator: Fernando Centrangolo

Fundação Amazon...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.