ADVERTISING

Nuxe

Growing Young

Agency: Ants

Description

Nuxe the prestigious French Beauty Brand is is launching it's new Anti-Aging Serum in Egypt Super Serum 10, and it's featuring their brand ambassadors Soraya Shawky renowned beauty expert and Dr. Reem Nouman renowned dermatologist, their both following bu thousands and they both belong to two different worlds, the world of art of make up and the world of science and numbers, but they both use modern platforms of social media to talk to their fans, so we created the firs live- look like ad, featuring both to promote about Nuxe's new product, and it's the first ad to be done for the skincare genre in that way in Egypt

This professional campaign titled 'Growing Young' was published in Egypt and France in April, 2022. It was created for the brand: Nuxe, by ad agency: Ants. This Digital and Film media campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted about 2 months ago by Creative Director: Marwan Hussein.

Credits

Nuxe Egypt’s Marketing Team
Catherine Amgad
Shahira El Molla

Agency: Think ; Ants
MD: Mohamed Abdalla
Creative Director: Marwan Hussein
Agency Producer: Farida H. Mandour
Mood Board Art Direction Consultant &
Shooting Board Artist: Wesam El Desoki
Director: Dina Kamal
Dop / edit & color: Amin Esmail
Producer: Kareem Agwa
Art Director: Layla Amr Hosny
VFX: Concave Ramy Fawzy
Sound on Set: Basem G Ragab Team's
Abo el Kheir
Sound design & Mixing: Islam Mahdi Halawanymusic Studios
Styling consultant: Raghda Helal
Edit Finalizing & Subtitles : Sameh Nassar
Production Crew
Production Manger
Ibrahim El Gharably
Location Manager
Mahmoud Hamid
Production team
Hesham zakria
Samer farag
Yusef nova
Art director’s Team
Assistant art director Abdelmonaem Mohamed
Prop master Amr Saiko
Prop Master Assistants Hazem and magdi
Set builder Sawi and his team (Adel and Omer)
Painter Mohamed Ibrahim and his tea
Camera & Equipment Crew
Ahmed Nabil
Mostafa Essam
Nader Koko
Video Assist & Mixer:
Hossam Farahat
Karim Mohamed
Lighting Crew
Mohamed El Aeim
Abd El Rahman Ossama
Ahmed Ali
Mohamed Soudani
Ali Youssef
Location Services & Buffet
Hany Badwy
Hassan Mohammed
Adel Ezz
Amr Gamal
Aly Gammal
Hussein Mohammed
Mohammed Ahmed
Aly Mahmoud
Ahmed Taha

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