Freshworks, Inc. (NASDAQ: FRSH), a business software company dedicated to making accessible, easy to use software for companies of any size, has launched a new Barrett-created brand campaign that aims to show how people feel when they work with software that they actually love to use.
The two 30-second spots, and their :15 and :06 cutdowns, along with accompanying digital assets are part of a US-focused media strategy that includes partnerships with Bloomberg, Entrepreneur, Fast Company and The Wall Street Journal, high impact display, podcasts, strategic OOH and a programmatic program with CTV. In addition, the work will appear on Freshworks own media channels. It builds on Barrett’s first campaign for the brand following its IPO last January, and focuses on how easy (and fun) work can feel with Freshworks software.
This professional campaign titled 'Ridiculously easy software for business' was published in United States in May, 2022. It was created for the brand: Freshworks, by ad agency: Barrett. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 1 year ago.
Executive Creative Director: Jamie Barrett
Executive Creative Director: Todd Eisner
Creative Director: Brad Kayal
Creative Director: Julie Blakley
Head of Production: Conor Duignan
Producer: Marianne Lawlor
Head of Accounts: Robert Woods
Account Supervisor: Corinne Santoro
Production Company: Where the Buffalo Roam
Director: Michelle Pak
Executive Producer: Tim Pries
Line Producer: Hillary Bergmann
Edit: Where the Buffalo Roam
Editor: Jonathan Flookes
Post Producer: Eden Cooney
Animators: Jess Gibson, Jake Pryor, TJ Sochor, Jonathan Corriveau, Jordan Taylor
Color: Roast N Post
Colorist: Sean Wells
Mix + Sound Design: M Squared
Sound Engineer: Mark Pitchford