Because mental health is stigmatized in the Asian community, members are discouraged to speak up about it. Asian Americans are, therefore, three times less likely to seek treatment or help for mental health issues than other racial groups in the U.S.
This student campaign titled 'Trapped by Stigma' was published in United States in May, 2022. It was created for the brand: Asian Mental Health Collective, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Education, Health, and Other industries and contains 3 media assets. It was submitted about 2 months ago.
School: S.I. Newhouse School of Public Communications
Art Director: Dianna Higaki
Copywriter: Dianna Higaki
Instructor: Mel White