Grooming Hides Behind Harmless
Description
79% of child sexual abuse survivors knew their abuser.
These aren’t strangers in white vans, but trusted figures like family friends or relatives, People who can build trust, and exploit it.
That’s grooming.
If we can’t recognise grooming, abusers seem as harmless as the children they’re targeting. So, we helped Bravehearts arm the world with the knowledge everyone needs to recognise grooming, by showing them what grooming was preventing them from seeing.
This professional campaign titled 'Grooming Hides Behind Harmless' was published in Australia in June, 2025. It was created for the brand: Bravehearts, by ad agency: Engine Group. This Audio, Content, and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 18 days ago.
Credits
ENGINE GROUP: Brisbane, Australia
Managing Director – Tim Weger
Creative Director – Mike Fritz
Client Services Director, Strategist – Dianne Grice
Senior Account Manager – Saxon Squire
Copywriter – Aiken Hutcheson
Senior Creative – Mark Smith
Art Director – Liam Marsden
Studio Manager – Megan Le-Nguyen
TAXI FILM PRODUCTION
Executive Producer – Andrew Wareham
Director – Leah Purcell OAM
Director of Photography – Mark Wareham
General Manager – Kohbe Vela-Smith
Senior Producer – Jill McMahon
Production Manager – Alessandria Riding
1st AD – Justin Lyons
1st AC – Josh Bailey
2nd AC – Havery Robinson
Gaffer – Glenn Jones
Lighting Assistant – Tom Waddington
Art Director – Matthew Porter
Grip – Josh Turner
Wardrobe Stylist – Sophie Borra
Hair and Makeup Artist – Linda Jordan
Art Assistant – Ruby Masterton
BTS, Editor – Ken Kimura
Editor – Mitch Young
Unit – Erich Bailey
Runner – Kristie Corkill
Runner – Hans Salceda
Locations – Harry Dodd
Catering – Nat Set Catering
Colourist – Kali Bateman
PHOTOGRAPHY
Stills Photographer – Sam Scoufos
Stills Assistant – Dominic Lasaitis
Retoucher – Derek Leong
AUDIO – Rosco Audio / AUDIO TALENT – Snack Box
Senior Sound Designer – Ross Batten
Producer – Sarah Ritchie
MUSIC COMPOSITION
Composer – Raf Mikolajczyk
DIGITAL PARTNER
Muse – Daniel Button
MEDIA - Wavemaker
Team Member – Jane Sullivan
Team Member – Courtney McBryde
Team Member – Zoe Stanek
Team Member – Alex Miller
Team Member – Madi Eyre
PR - ChangePR, part of Shannon Behaviour Change
Director of PR, Stakeholder Engagement and Misinformation – Justine Sywak
Account Director – Marisa Lo
Account Director – Reagan Ruppell
CLIENT - Bravehearts
Marketing Manager – Zoe Hermans
Partnerships Manager – Kylie Hewitt
CEO – Alison Geale
SOCIAL IMPACT – UnLtd
GM of QLD, UnLtd – Emma Davis
