Description
To wrap up Toyota's anime series GRIP, our ambition was to fully elevate the work. Moving beyond short episodes, we animated a nine-minute finale by applying lessons from previous seasons to scale up without taking shortcuts.
It was imperative that every frame was hand drawn; that human touch gave the film a soul automation can never replicate. By manually matching the lighting and physics of every scene, we ensured the cars felt genuinely part of the world. This level of care shifted perceptions for Asian youth, proving that taking the harder path is the only way to earn respect.
This professional campaign titled 'GRIP – The Movie' was published in United States in October, 2025. It was created for the brand: Toyota USA, by ad agency: Intertrend Communications. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 7 days ago.
Credits
Advertising Agency: Intertrend Communications
Production Company: Lawrence Fells Productions
PR Agency: Meehan Business Advisers
Intertrend Communication
CEO: Julia Huang
Managing Director: Rita Cheng
Executive Creative Director: Matthew Choy
Executive Director: Michael Vitug
Creative Director: Eugene Kim
VP, Account Management: Joe Min
Executive Account Director: Alyssa Hu
Account Supervisor: Helen Wang
Account Coordinator: Violet Huynh
Strategy Director: Pallavi Reddy
Associate Strategy Director: Esther Lee
Senior Strategic Planner: Philip Kim
Executive Producer: Jeanette Kung
Executive Media Director: Cheryl Lee
Media Director: Gianni Sun
Media Planner: Jialin Chen
Toyota Motor North America
Group Vice President, Marketing: Michael Tripp
Vice President: Tim Bliss
Senior Manager, Brand: Tyler McBride
Manager, Brand: Alex Ahrendsen
Senior Planner, Brand: Sean Mahase
Senior Manager, Media: Angie White
Manager, Brand Media : Alex Chau
Sr. Planner, Brand Media: Scott Bennett
Vice President: Tony Mueller
General Manager: Mia Phillips
Group Manager: Dionne Colvin-Lovely
Manager: Tara McGillion
