MaracuYAAAA!

Every brand talks about summer in the same way: “What a beautiful summer,” “You make the summer,” “Live the summer.” And consumers are tired of hearing the same thing over and over again.

With Micheladas, we asked ourselves: how do we stand out from what everyone else is doing? In the end, it’s not rocket science: Sun = crazy heat = I want to cool off NOW.

That’s why summer arrives with its vibe, its heat, and its perfect days that make us want to make the most of every moment. It’s the ideal season to live your best moments — and not leave a single craving or plan for later.

A cold beer? I want it YAAAAAAAAAAAAA.
A quick beach trip? Let’s go YAAAAAAAAAAAAA.
Leave the office? YAAAAAAAAAAAAA.
Lie down in a hammock? YAAAAAAAAAAAAA.

And the new Imperial Michelada? We want it YAAAAAAAAAAAAA.

It will become the new shout of the summer. A cry of instant freshness and fun, released the moment you crack open a Michelada of MaracuYAAAAAAAAA.

We’ll take our concept beyond words with a character who shows up exactly when the heat — or boredom — is screaming for a Michelada maracuYAAAAAAAAAAAAA!