ADVERTISING

Burger King

Grilled to order

School: Miami Ad School

Description

In order to tackle the two big misconceptions that all fast food is pre-cooked and that Burger King does not grill it’s burgers the way they say they do, we created “grilled to order.” A campaign that introduces the idea that Burger King is now grilling your Whopper to your desired meat temperature. We’re allowing viewers to select the temperature of their Whoppers by watching a short pre-roll ad. After the launch of the campaign, the idea was introduced to Burger King restaurants all around the country.

This student campaign titled 'Grilled to order' was published in Germany in April, 2018. It was created for the brand: Burger King, by ad school: Miami Ad School. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 7 years ago.

Credits

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Rajath Ramamurthy
Art Directors: Elena Marín, Nuno Monteiro
Copywriter: Victor De Jesus

Faber-Castell
Macular Society

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).