To send New Year greetings for 2008, the communications team at the dinosaur museum sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum's greeting card.
This professional campaign titled 'Greetings' was published on January 19, 2008. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 15 years ago.
Advertising Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creative Team: Gregory Defay, Quentin Gascard