Our insight was to reach our target audience through their most favoured spots in Vilnius. One of them is a street with lots of bars called Iceland street, another one is a bar called Marsas and then there is another bar, Jamaica.
This professional campaign titled 'Why so empty' was published in Lithuania in April, 2014. It was created for the brand: Vilnius Birdie, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted about 9 years ago.
Advertising Agency: Ogilvy Vilnius, Lithuania
Creative Directors: Dominykas Žilėnas, Tomas Karpavičius
Senior Art Director: Ignas Kozlovas
Copywriter: Dominykas Žilėnas
Illustrator: Aurimas Šandaris