The Greenscapes houseplant, by Calm: made using artificial leaf technology from Harvard's Salata Institute
When users plug their phone into their Greenscapes houseplant, they unlock a curated collection of Calm’s nature soundscapes, bringing nature directly to their apartment.
Out of Home 1: "The forest in your ears is now on your shelf."
Out of Home 2: "The shortest trail in the world ends at your nightstand."
Out of Home 3: "A little green has always been good for you. Now it’s within reach."
Description
Brand: Calm
Problem: The lack of access to nature contributes to a mental health gap in urban environments.
Fact: City dwellers have an almost 40% higher risk of depression, over 20% more anxiety, and double the risk of schizophrenia.
Insight: Mental health is dictated by where you live.
Solution: At-home ecosystems that transform small urban spaces into personal green sanctuaries via Calm’s Soundscapes feature.
Technology: Artificial plants that photosynthesize, take in CO2 and produce energy (Harvard University's Salata Institute for Climate and Sustainability)
Using the Salata Institute technology, Calm created plants that not only power the home, but relax the mind. When users plug their phone into their Greenscapes houseplant, they unlock a curated collection of Calm’s nature soundscapes, bringing nature directly to their apartment.
This student campaign titled 'Greenscapes' was published in United States in May, 2026. It was created for the brand: CALM, by ad school: S.I. Newhouse School of Public Communications. This 360°, Experiential, and Integrated media campaign is related to the Electronics, Technology, Health, and House, Garden industries and contains 5 media assets. It was submitted 1 day ago by Student: Jacquelyn R. Trotman of Syracuse University - S.I. Newhouse School of Public Communications.
Credits
Art Director: Tara Dao
Instructor: Mel White
