Great minds think independently

Agency: TBWA\Istanbul

Akbank - Great minds think independently // Commercial


We use the "kaleidoscope" technique to visualize the minds of young people who have many dreams. We show the storm in their minds, both in static visuals and with a moving image within the commercial.

This professional campaign titled 'Great minds think independently' was published in Turkey in December, 2022. It was created for the brand: Akbank, by ad agency: TBWA\Istanbul. This Design, Film, and OOH Outdoor media campaign is related to the Finance industry and contains 5 media assets. It was submitted about 1 year ago by Creative Group Head // Art Director: Mehmet Demirel of TBWA Istanbul.


Advertising Agency: TBWA\Istanbul
Production Company: Anima Istanbul
CCO: İlkay Gürpınar
ECD: Volkan Karakaşoğlu
CD: Ufuk Işık
Creative Group Heads: Mehmet Demirel, Vehbi Bozdağ
Art Directors: Samet Çiçek, Çarman Çifter
Copywriters: Buğra Birgin, Ulaş Şahin, Oytun Vural
Deputy Managing Director: Ela Bilgisel
Group Brand Director: Burçin Birim
Brand Director: Kübra Yazıcı
Brand Supervisor: Cansın Ergün
Account Manager: İrem Tonbul
CSO: Toygun Yılmazer
Head Of Strategy: Nisan Danışman
Strategic Planning Director: Berkay Başer
Senior Strategic Planner: Muammer Nuray
Production Team: Dilan Davutoğlu, Taha Palta
Director : Aytuğ Üngör
Producer : Seda Eroğlu, Hatice Acar
DOP: Andaç Şahan
Concept Artist & Animation Supervisor: Gökalp Gönen
Photographer: Deniz Özgün (Asitane)


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