Inspired by the real-life story of Gowri and how the use of AI technology and Tele-Health, a part of AkzoNobel's E-Health initiative, prevents her from becoming a school dropout. Instead of showing Gowri's struggles through rose coloured glasses, we paid more attention to the harsh realities and the helplessness of a specific community.
With a budget of under ten lacks, a considerably minimal amount in the advertising industry, our AkzoNobel advert was shot and produced with the motive of educating the masses on AkzoNobel's Corporate Social Responsibility. AkzoNobel has provided effective healthcare to more than 4000 villages near Bengaluru, India, to make a positive contribution to the betterment of the lives of the communities we serve in.
This professional campaign titled 'Gowri' was published in India in March, 2020. It was created for the brand: Akzonobel, by ad agency: Akartha. This Film medium campaign is related to the Industrial, Agriculture and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago by Founder / Creative director: Santosh S of Akartha.
Advertising Agency: Akartha, Bangalore, India
Director: Santhosh Jetty
Cinematographer: Rahul Accot
Music: Immanuel Richard
Colourist: Tom C Jose