Description
Ask Ziyad isn’t just a campaign, it’s a service with a personality. Built for ZATCA, the idea was simple: if people have questions, give them someone they actually want to ask. Through a cinematic, story-driven film and a wider campaign rollout, we introduced Ziyad as more than an AI chatbot, a smart, reliable companion living on ZATCA’s website, ready to guide users through their questions and digital services in real time. The result is a seamless blend of storytelling and functionality, where the character you meet in the ad is the same one helping you moments later, turning curiosity into action, and complexity into something surprisingly easy.
This professional campaign titled 'Got a question? Ask Ziyad' was published in Saudi Arabia in November, 2025. It was created for the brand: Zakat, Tax and Customs Authority, by ad agency: Takkah. This Film medium campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Client: Zakat, Tax and Customs Authority (ZATCA)
Agency: Takkah
Creative Director: Anwar Ramadan
Executive Account Manager: Alaa Khalifa
Production House: Takkah
Executive Producer: Abrar Al-Khiary
Director: Karim Ayesh
Producer: Taj Sabri
Director of Photography: Fawzi Darwish
Assistant Director (AD): Reema Tarek
Production Manager: Osama
Post Producer and VFX Supervisor: Alaa Nahlawi
Color grading: The Post Brothers
Editor: Ziyad Al-Sayegh
Art Director: Abdulrahman Abulfaraj
Costume Designer: Sara Al-Aqeel
Cast Manager: Esraa Mohamed
