Description
Gosh! Food, the all-natural plant-based food company, has launched a new brand campaign, created by independent creative agency isobel.
The campaign is the first work under a new “astonishment” creative platform for Gosh!. It dials into the insight around consumers wanting natural and wholesome food that tastes great vs heavily processed alternatives. It light-heartedly shows the surprise you feel when you realise that Gosh’s tasty flavour-filled food is made from just vegetables. In the new film, a woman isn’t fazed by her partner declaring he’s become a nudist, as she’s so astonished by the Gosh! falafel she is eating.
The work launches a new brand endline: ‘Gosh! Surprisingly Just Veg’.
It will run across VOD, OOH and social, launching on Monday 3rd June.
The campaign was produced by igor creations, isobel’s in-house film production company.
The media was planned and bought by JAA (John Ayling & Associates).
This professional campaign titled 'Gosh! Surprisingly just veg' was published in United Kingdom in June, 2024. It was created for the brand: Gosh Food Ltd, by ad agency: Isobel. This campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by PR: Rosie Lumley of Tank Top PR.
Credits
Client: Gosh Food!
Marketing Director: Caroline Hughes
Marketing Manager: Will Topp
Brand Manager: Lucy Anson
Creative Agency: isobel
Executive Creative Director: Rob Fletcher
Creative Team: Tom Dyson and Lance Boreham
Producer: Amy Hansen
Senior Account Director: Gemma Blake
Strategy Director: James Appleby
Managing Partner: Jamie Williams
Production Company: igor creations
Director: Rob Fletcher
Producer: Amy Hansen, Sarah Gregory
DOP: Jack Mealing
AD: Chan Spencer
Post production and editing: Chan Spencer
Media Agency: JAA
Chief executive: Richard Temple
Account Director: Olivia Collins
Senior Account Manager: Josh Freedman
Music: Lost Boy
Sound: Phil Bolland @ Sine
